Resources


Marketing/Self Promotion Books
Book Yourself Solid by Michael Port
It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Purple Cow by Seth Godin
Selling The Invisible by Harry Beckwith


Presentation Books
Made to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath
Perfect Pitch: The Art of Selling Ideas and Winning New Business
by Jon Steel
You’ve Got to Be Believed to Be Heard by Bart Decker
slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte
resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Confessions of a Public Speaker by Scott Berkun
The Story Factor by Annette Simmons


Personal Brand Books/Articles/Blogs
5 by Dan Zadra and Kristel Wills
Now Discover Your Strengths by Marcus Buckingham
The Brand Called You by Tom Peters for Fast Comapny Magazine
Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work by Kevin Carroll
It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden
Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type by Paul Tieger & Barbara Barron-Tieger
Flow by Mihály Csíkszentmihály
Hope for the Flowers by Trina Paulus
Free Agent Nation: How Americans New Independent Workers Are Transforming the Way We Live by Dan Pink
Personal Branding Blog – Dan Schawbel
The Personal Branding Blog – William Arruda


Creativity Books
A Whole New Mind: Why Right-Brainers Will Rule the Future by Dan Pink
New Creative Companion: Ways to Free Your Creative Spirit
by Sark
The Creative Priority by Ken Hirschberg
Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron
The Artist’s Way at Work: Riding the Dragon
by Julia Cameron and Mark
Writing Down the Bones: Freeing the Writer Within by Natalie Goldberg
Made to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath
The Courage to Create by Rollo May
The Creative Habit: Learn It and Use It for Life by Twyla Tharp
On Writing: A Memoir Of The Craft by Stephen King
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott


Creativity Blogs & Online Resources
Creative SoCal Blog
The Creativity Generation
by Josh Linkner
Behance – Organizing the Creative World to Push Ideas Forward
The Brainstormer – random word combining wheel
On Innovation – Visionaries Thinking Out Loud


Productivity Books
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina
The Success Principles: by Jack Canfield
Switch: How to Change Things When Change Is Hard by Dan and Chip Heath


Productivity Blogs
The 99 Percent – It’s Not About Ideas. It’s About Making Ideas Happen
The Energy Project: Energizing People and Companies
Tony Schwartz: A Better Way of Working

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