Creativity

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I admit it. As a man, I have never given birth. But I have delivered over a thousand of my creative offspring. After delivery, I often suffer from creative postpartum depression. In fact, I recently delivered my first keynote speech and I’m in a funk right now. Hopefully, sharing some advice about this gloomy phenomenon will enlighten us both.


Why We Get Blue
Newton’s Third Law of Motion says that for every action, there is an equal and opposite reaction. So, when we open ourselves to birth creative projects, expect a forthcoming contraction.

As creative professionals, we interrogate life and search for meaning. Many of us are highly sensitive. We notice and feel things deeply. We create to connect with our audience (and ourselves) on an emotional level. While sensitivity makes us good at what we do, it also makes us susceptible to depression.

What I’m referring to here is minor depression which may include symptoms like malaise, lack of enthusiasm, poor self esteem, feeling overwhelmed, social withdrawal and finding fault with everything and everyone.

What To Do
Acceptance – Embrace that post project depression is our body and mind’s way of conserving energy while giving us necessary feedback to make sure that we are sustainable. Eric Maisel, Ph.D. who wrote The Creative Person’s Path Through Depression writes “this is a valuable time for introspection, rest and renewal.” Occasionally, we have to get off the hamster wheel to assess what we learned, how we can improve and which Habitrail tube to travel down next.

Fitness – Even if we just want to lay on the coach and watch Star Wars 4, 5 and 6, get some exercise too. This helps regulate brain chemistry. “Almost every dimension of cognition improves from 30 minutes of aerobic exercise. The type of exercise doesn’t matter, and the boost lasts for at least two hours afterward,” according to John Medina, author of Brain Rules.

Diet – Eat nourishing food. Avoid the temptation of excessive alcohol, drugs and sugar that often ride sidecar to celebrating the completion of our creative endeavors.

Sleep – There’s a good chance we’ve been taking out withdrawals from our sleep bank in order to meet deadlines. After delivery, we need to repay our debt by getting back to a regular sleep schedule. Beware of chronic oversleeping (more than 8 hours) as this is a symptom of deeper depression.

Journal – Express yourself and how you are feeling. Admission of your anger or fear or hopelessness can often help dissipate it before it gets turned inward in the form of further depression.

Humor/Joy - Watch a comedy, read a book by someone named Sedaris, listen to Ricky Gervais, or seek the things and people that bring you joy.

Make Something – This doesn’t have to be a grand opus. Make a delicious dinner, a little poem or shoot some photos. The moment you do this, you regain a little bit of your creative power which reminds the depression that you’re the boss.

Ultimately what can be more painful than minor depression is not practicing our craft. So, it’s important to get back to creating as soon as possible. I know this can be hard. Sometimes we fear that what we create next could never match or exceed our last accomplishment. Don’t let this block you. What the world needs is for us to conceive, incubate and deliver our next brilliant creative project. I’m feeling better already :)

What Do You Think?
Has this ever happened to you?
What do you do when creative postpartum depression hits you?
Do you think creative postpartum depression can be helpful or harmful?

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This is a presentation from Del Mar Toastmasters that I also delivered at Pecha Kucha San Diego. Failure is essential to creativity, design and personal growth. The video includes stories of failure of both individuals and products. My goal is to convince you to make failure an integral part of your creative process.

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Creative ideas are essential to artists, marketers, designers, writers, engineers, entrepreneurs and just about everyone. But unlike superheroes, creative ideas don’t just magically appear. We are entering the The Conceptual Age and creativity is the new currency. But idea generation is rarely taught in school. Drawing upon lessons learned from archetypal superheroes, participants will gain confidence to develop or refine their own creative process to generate breakthrough ideas and “leap tall buildings in a single bound.”

Seminar Content Includes:
+ Why right brainers will rule the future
+ Developing a creative strategy for success
+ Importance of ritual
+ Creative catalysts and overcoming creative kryptonite (blocks)
+ Brainstorming techniques
+ Tips on presenting your ideas

Date: Saturday, April 17, 2010
Time: 08:40 am – Check-in and Continental Breakfast
09:00 am – 12:00 pm – Program
Where: CoCo’s Boardroom, 407 Encinitas Blvd., Encinitas, CA 92024

Tuition: $49 Pre-Register by April 16
$59 Pay at Door (cash or checks only)

Register Now

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I recently led my flagship seminar How To Become a Creative Superhero for The Society for Marketing Professional Services. A critical lesson in the seminar is that failure is essential to success. I know…this seems wacky. But we all fail, and great benefits are attached. Embracing failure as part of your creative process lands you on the path to marketing (and life) success.

If You’re Not Failing, You’re Not Living
Much of marketing is separating yourself from the pack. To do so, you’ve got to consistently communicate your uniqueness in new ways. Being different requires taking risks. I heard once that “great new ideas have lonely childhoods.” True innovation can be messy, uncomfortable and unknown. It requires great courage. Even the world’s best fail. “Talent and intelligence never innoculate anyone against failure,” reminds J.K. Rowling, author of the Harry Potter series.

The Benefits of Failure
Failure teaches you things that you could learn no other way. As Bucky Fuller says, “You can never learn less; you can only learn more. The reason I know so much is because I have made so many mistakes.” This philosophy is the heart of the Japanese business concept “kaizen” (continual improvement). This elegant Honda video shows engineers embracing “kaizen” when testing materials to the point of failure. By pushing against, and breaking through boundaries, you develop a range of acceptable solutions. It’s also liberating to have your biggest fear (failure) be realized, and know you are still alive to create brilliance. I believe your subconscious mind wants you to succeed. You can see this in mini-failures that are actually “happy accidents.” This happened to me recently in a client presentation when the words out of my mouth were not what I intended (aka Freudian slip), but were actually considerably better. Be sure to recognize the gifts of failure when they show up in your creative process.

Build Failure Into Your Process
Like life itself, the creative process is beyond our total control. Accept not if, but when, failure shows up as a guest in your creative house, you will greet him and be better off. This simple acceptance opens you up to the creative magic that will flow. The goal is to embrace failure early and frequently. You can even make it fun. Consider offering a booby prize to the person that comes up with the most ridiculous idea in your next brainstorming session. Be sure to save your ideas that don’t make the cut. They are simply solutions to the next creative problem. Plus, nobody has to see your “sketches.” You only need to unveil your final work of art.

Failure is like spinach for Popeye: it doesn’t kill us and only makes us stronger. The mind once stretched to a new idea never regains its original shape. Now take your newfound love of failure and incorporate it into your next creative marketing project.


Honda Short Film Failure: The Secret to Success


Michael Jordan Failure Ad


J.K. Rowling, Harvard Graduation Speech, The Fringe Benefits of Failure

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As we leave the Information Age to enter the Conceptual Age, we need a new kind of hero. Dan Pink declares in A Whole New Mind that right-brainers will rule the future. Creative ideas are the currency successful marketers use to elevate their firm, stretch their budget and build their brand. But unlike superheros, creative ideas don’t just magically appear when you need them. Similar to Bruce Wayne entering the batcave to become Batman, here is a process that will transcend you from mere mortal into Creative Superhero.

1. Define the Task – First you must determine what is needed, why now, who is it for, and what resources are available. Creativity also craves boundaries (like a deadline and budget.) Be sure to elicit early support from anyone that can approve or reject your ideas. This phase should culminate in a creative brief that will be a target to use when measuring possible solutions. For a free sample of a creative brief template that we use at LecoursDesign, click here.

2. Investigate – Immerse yourself in your audience’s world and ask illuminating questions. Within the answers, creative solutions will begin to emerge. Search for a way to connect with your audience on an emotional level.

3. Create – Let the ideas flow by focusing on quantity over quality. I heed an image on my studio wall that says “Do Not Fall in Love with Your First Idea.” There are no bad nor perfect ideas. Make it playful and fun. Break this phase up into several short sessions and always be ready to capture ideas in between. Be sure to drink from a well of creative inspiration because output is directly related to input. Silence your inner critic “faster than a speeding bullet” or it will weaken you like Kryptonite.

4. Incubate – Leave your initial ideas alone for a day or two. There’s a reason people say they get their best ideas in the shower, on a walk, or while driving. The subconscious mind is powerful if you just let it emerge.

5. Analyze – Eliminate the weaker solutions from phase 3. Watch for safe ideas that your boss or client may like but you know aren’t exceptional. Don’t let the good get in the way of the great.

6. Refine – Prototype and refine the top 2-3 solutions while continually looking for improvements. If stuck, review the brief from phase 1.

7. Deliver – Make a big deal of presenting your ideas. Give them the reverance they deserve by presenting in person. Anticipate any concerns before presenting.

8. Measure – Create a feedback loop by measuring success against the objectives established in phase 1 for continual improvement.

We are all creative and I believe that innovating is a learned skill. Batman used his ingeniuty to design the batmobile and other cool gadgets to give him a competitive advantage. Nurturing your creativity can do the same for you.

Would you like me to lead an interactive in-house seminar or deliver a keynote speech to your organization on this topic? E-mail me to discuss.

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