David Lecours helps professional services firms fight commoditization to win new business. The antidote to commoditization is Core Brilliance Marketing. Learn More →

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From “One of Many” to “The One”

The biggest marketing challenge confronting professional services firms is the perception of being a commodity. When clients perceive us as one standing outone of many, we are at the mercy of cattle call RFPs and competing on price. There has to be a better way.

The antidote to commoditization is to cultivate a Core Brilliance Culture. David Lecours summarizes this as “choosing a narrow focus, sharing your brilliance, through the power of story.” Cultivating a Core Brilliance Culture isn’t easy, so most firms give up. Which is exactly why it’s an opportunity to stand out.

Through his keynote speaking and consulting,  David Lecours helps professional services firms attract clients and talent with loyalty beyond reason.