David Lecours helps professional services firms fight commoditization to win new business. The antidote to commoditization is Core Brilliance Marketing. Learn More →

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From “One of Many” to “The One”

The biggest mar­ket­ing chal­lenge con­fronting pro­fes­sional ser­vices firms is the per­cep­tion of being a com­mod­ity. When clients per­ceive us as one standing outone of many, we are at the mercy of cat­tle call RFPs and com­pet­ing on price. There has to be a bet­ter way.

The anti­dote to com­modi­ti­za­tion is to cul­ti­vate a Core Bril­liance Cul­ture. David Lecours sum­ma­rizes this as “choos­ing a nar­row focus, shar­ing your bril­liance, through the power of story.” Cul­ti­vat­ing a Core Bril­liance Cul­ture isn’t easy, so most firms give up. Which is exactly why it’s an oppor­tu­nity to stand out.

Through his keynote speak­ing and con­sult­ing,  David Lecours helps pro­fes­sional ser­vices firms attract clients and tal­ent with loy­alty beyond reason.