The biggest marketing challenge confronting professional services firms is the perception of being a commodity. When clients perceive us as one of many, we are at the mercy of competing on price. There has to be a better way.

The antidote to commoditization is to design a Core Brilliance Culture. David Lecours summarizes this as “narrow focus which builds deep expertise, shared with emotional intelligence.” Designing a Core Brilliance Culture isn’t easy, so most firms give up. Which is exactly why it’s an opportunity to stand out.

Through his keynotes and consulting, professional services marketing expert David Lecours helps firms attract clients and talent with loyalty beyond reason.

ABOUT DAVID LECOURS

• President & Creative Director, LecoursDesign Inc. since 1995
• Previous Marketing Positions at Paramount Pictures International
  and Reebok
• TEDx America’s Finest City and TEDx SDSU Presenter
• Earned Certified Professional Services Marketer (CPSM) in 2004
• Board Member USGBC and SMPS, San Diego Chapters
• Del Mar Toastmasters Speaker of the Year 2012
   
  Full Bio →